The Making of new Sony Bravia ad

2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

music : "Saeglopur" by Sigur Ros